Author Description

Markets across the EU are moving decisively towards a free market model, with e-commerce, global competition, the euro and enlargement fundamentally changing the way in which European companies are structured and run. Yet, for ambitious enterprises seeking to develop business across Europe, there remain multiple obstacles, risks and costs. Drawing on the Institute of Directors' experience of working with entrepreneurs, this handbook reviews how best to structure and implement European business models. Designed to appeal to business readers in both established and growing companies, the handbook should prove a practical source of reference and advice on developing and resourcing business across Europe.