Global Political Marketing (Routledge Research in Political Communication)
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Author Description
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political sys
Page Count:
320
Publication Date:
2009-01-01
ISBN-10:
0203869338
ISBN-13:
9780203869338
Marketing
Communication in politics
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