This Text Covers Both The Macro Side Of Consumer Behaviour, Including The Disciplines Of Anthropology And Sociology, And The Micro Or Psychology Side, Enabling Students To Analyze Consumer Patterns Just As Market Analysts Do.
Page Count:
660
Publication Date:
1994-01-01
Consumers
Fashion Merchandising
Verbraucherverhalten
Consumer Behavior
Consumer protection
Consumers preferences
Konsumverhalten
Clothing & Dress