Author Description

Dan McGlashan's Understanding New Zealand is the long-awaited demographic analysis of the full breadth of the people of Aotearoa. Across 58 chapters, this book tells you which Kiwi demographics voted for which parties in the 2017 and 2014 General Elections, how strongly those demographics support each party and how that appears to be changing across time. It also discusses the various interrelations between age, income, sex, education, occupation, industry, ethnicity, religion, tenure of dwelling, how the North Island compares to the South and even tobacco smoking habits. Over 11,000 correlations were examined in the writing of Understanding New Zealand, allowing McGlashan to bring enlightenment to any Kiwi with an interest in sociology, psychology, anthropology or politics.