
Much Of The Existing Economic Literature On Innovation Has Taken A Particularly Functional Viewpoint As To What Innovation Might Be. This Book Explores 'soft Innovation', Found In The Creative Industries Such As Publishing, Film-making, Advertising And Architecture, Which Has Been Hitherto Ignored In Innovation Studies.
Page Count:
384
Publication Date:
1900-01-01
ISBN-10:
0191722251
ISBN-13:
9780191722257
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