Author Description
Much Of The Existing Economic Literature On Innovation Has Taken A Particularly Functional Viewpoint As To What Innovation Might Be. This Book Explores 'soft Innovation', Found In The Creative Industries Such As Publishing, Film-making, Advertising And Architecture, Which Has Been Hitherto Ignored In Innovation Studies.
Menrva's Summary
THE THESIS
This book investigates the neglected concept of 'soft innovation' within creative industries, challenging the traditional functionalist view of innovation in economic literature. Paul Stoneman, an expert in the economics of innovation, argues that standard economic models fail to account for the unique characteristics of creative sectors. By analyzing industries such as publishing, film, and architecture, he proposes a framework that recognizes innovation beyond technological or functional improvements. The text seeks to integrate these creative outputs into broader economic discourse.
THE SCOPE MAP
What You Will Find
- Economic analysis of creative industries including publishing, film-making, advertising, and architecture
- A theoretical framework for defining and measuring non-functional innovation
- Comparative studies between traditional manufacturing innovation and soft innovation
Scope Limits
- Does not provide a comprehensive guide for business management or marketing strategy
- Does not cover the technical engineering aspects of industrial innovation
THE AUTHORITY PERSPECTIVE
Experts recognize this work as a significant contribution to the field of cultural economics and innovation studies. Readers frequently note the academic density of the prose, which is intended for researchers and students of economic policy.
Page Count:
384
Publication Date:
1900-01-01
ISBN-10:
0191722251
ISBN-13:
9780191722257
Economics
Business
Creative Industries