Author Description

The Influence Advantage: Practical and Proven Examples to Ethically Persuade in Business and Life Foreword by Roger Dooley, author of Friction and Brainfluence Unlock the Success Code to Ethical Influence What if you could persuade effectively and ethically - whether in business, leadership, or personal interactions - while maintaining trust and integrity? In The Influence Advantage, six Certified Cialdini Practitioners reveal how to apply the science of persuasion through real-world strategies that create win-win outcomes. Drawing from decades of experience across multiple industries, this book bridges academic research with actionable insights, ensuring that you lead, connect, and persuade with impact. Inside, You'll Discover: Ecommerce Success Starts Here (DJ Sprague) Online success starts before a customer even makes a decision. Learn how pre-suasion, authority, and social proof can transform e-commerce and marketing, eliminate friction points, and dramatically increase trust and conversions. Give More First (Al Fabon) Reciprocity is a powerful trust-builder. Through inspiring personal stories, discover how giving selflessly in leadership, networking, and personal interactions can open doors, strengthen relationships, and create lasting opportunities. From Adversity to Abundance (Maria Maier) How do you turn obstacles into opportunities? Learn how ethical influence helped Maria navigate challenges from post-Soviet Russia to executive leadership in the U.S., using unity, commitment, and resilience to win trust and drive success. Liking is King (Vladimir Bushin) Being liked isn't just a social perk - it's a financial and career advantage. Discover practical techniques to build rapport, foster trust, and turn adversaries into allies, ensuring more positive and productive interactions in any setting. The Experience Trap (Christian Younggren) Relying too much on expertise can be a blind spot. Learn how cognitive biases like confirm