
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
Page Count:
561
Publication Date:
2011-01-01
ISBN-10:
0077433785
ISBN-13:
9780077433789
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