Author Description

This is a nuanced study that examines different factors that enhance business competitiveness in the global marketplace, but with special emphasis on the developing world and Ghana, and offers strategic advice for both small and medium enterprises and more established corporations. In fourteen chapters, the authors investigate the impact on business performance of branding, effective leadership, ICTs, the opportunities e-business presents, the roles of innovation, research and development, good corporate governance, the value of sound ethics and integrity in business, and the place of corporate social responsibility in a developing economy. The book draws insight from finance, marketing and human resources, and utilizes illuminating case studies that range from national economies to specific industries and individual corporations: the impact of the petroleum industry on Ghana’s economy; branding campaigns of Coca Cola; the impact of corporate social responsibility on the business performance of two leading organizations in Ghana; and particular challenges that face start-ups, small and medium enterprise in a developing economy like Ghana.