Author Description

Understanding strategic risk management; Introduction: managing financial risk in the 1990s; Defining strategic hedging; Developing the analytical framework; Elasticities of demand and exchange rate changes; Simulating strategic alternatives; Organizing for strategic hedging: the paradox of centralization; Companies and competition: excellence in managing financial risk; Compaq computer corporation; Eastman kodak; Baxter international; Pitney bowes, Inc.; Merck & Co.