Author Description

Forecasting and business analysis are tough jobs. You are tasked with predicting the future with limited vision. Stand Your Ground Forecasting enables you to develop a process to improve your forecasts and predictions and defend them to stakeholders and executives. The book contains no theories. It is 100% practical, actionable tactics that are applicable to any industry and every forecasting/analysis situation. It doesn't focus on how to get to your numbers but on what steps to take before generating the forecast and how to communicate, explain, and defend the numbers once published. It is written for people working in the forecasting/business analysis trenches by someone who worked in those trenches. Moreover, the book features numerous relevant stories that not only highlight and reinforce the concepts displayed in the book but also resonate with your own experiences. You will find yourself nodding in agreement as you compare these narratives to your own frustrations with management and company politics, realizing that you are not alone in these challenges. Stand Your Ground Forecasting will make you a better forecaster and business analyst. You can recover the investment in the book many times over in a future performance review!