In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and a key driver for the best companies in each sector - many of them allied with WWF, the conservation NGO. This illuminating book shows how leading multinational companies - all well-known brands - have transformed their practices, and the impact this is having on business in China and beyond. The cross-case analysis of the challenges faced by leading international firms, including Sony, HP, TetraPak and Nestl e, present key lessons for business and for sustainability champions.