Author Description

Farmer Producer Organizations (FPOs) have emerged as a significant force in the business landscape of Odisha and India as a whole, offering a novel approach to development. For the first time since independence, farmers are establishing their own companies using their own produce, and with proper business processes and communication, they are equipped to build and manage their own business ecosystem and enterprise based on their farm production. FPOs not only offer opportunities for economic empowerment of farmers and farm women, but also have societal, cultural, and economic impacts. The FPO movement is gaining momentum, and there is a need for a reliable document that provides both motivational and methodological support based on empirical evidence. Other crucial aspects for FPOs include market analysis, customer behavior studies, market networking, supply chain management, branding, and value addition to make the agribusiness ecosystem thrive. Additionally, a thorough analysis of business leadership is essential for entrepreneurial mobilization and community participation. FPOs have the potential to liberate 125 million holdings, including small and marginal farmers, from poverty and uncertainty. The book, based on field research, presents an empirical model that can be utilized by administrators, scholars, policy makers, faculty members, KVK scientists across disciplines and professions.