Author Description

This book was first published in 2011, selling out almost immediately. When Unit Editions posed the question on its website: "Do you want to see this book back in print?", over 1000 people replied yes. Unit Editions are happy to announce a new and expanded edition. Written by Ben Bos, a key member of the studio, the book describes how a band of idealistic Dutch designers came together to form one of the first multidisciplinary design groups - one that helped shape the future of design in Europe and beyond. Total Design began in Amsterdam in 1963. It was founded by Wim Crouwel, Benno Wissing, Friso Kramar and the Schwarz Brothers. Ben Bos joined shortly after the formation, and together and individually, the members of TD set new benchmarks for excellence in typography, identity design, cultural design, exhibition design, and product design. These benchmarks have rarely, if ever, been surpassed. 'TD 63-73: Expanded edition' is a unique insider's account of Total Design's golden period. It contains hundreds of images from the TD archive, and in Ben Bos's text the reader is given a personal history of a design group that remains as important today as it did when it opened its doors. Expanding on the original edition, this new book features an updated and extended text by Ben Bos that looks beyond 1973, as well as many previously unseen images from his personal archive. The book has also been redesigned in a new larger format to show the work in greater detail.