Cim Marketing Research and Information - Study Text
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Author Description
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.
Page Count:
318
Publication Date:
2004-05-01
ISBN-10:
0751715891
ISBN-13:
9780751715897
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