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Patrick Barwise

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Beyond the Familiar
Strategic Decisions
Accounting for Brands
Marketing Expenditure Trends December 2002
Unique value: the secret of all great business strategies
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Advertising in a Recession The Benefits of Investing for Long Term
Television and Its Audience
Television and Its Audience
Television and Its Audience
Television and Its Audience
Beyond the Familiar Long-Term Growth Through Customer Focus and Innovation

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