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Valarie A. Zeithaml

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Stand Alone

Services marketing
Review of Marketing 1990
Delivering quality service: balancing customer perceptions and expectations
Review of Marketing 1990
Marketing de Serviços - 6.ed. A Empresa com Foco no Cliente
Profiting from Services and Solutions What Product-centric Firms Need to Know
Service Quality
Services Marketing
Services Marketing
Delivering Quality Service
Services Marketing
Services Marketing Integrating Customer Focus Across the Firm
Delivering Quality Service Balancing Customer Perceptions and Expectations
Services Marketing
Services Marketing Integrating Customer Focus Across the Firm

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