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Vithala R. Rao

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The new science of marketing: state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Advances in Marketing Science Methods and Models
Advanced Introduction to Pricing Strategy and Analytics
Rao:BLOWIN CRD A3045PKKASE CDRM VPK
Applied Conjoint Analysis From Product and Service Design to Market and Pricing Strategies
Handbook of Pricing Research in Marketing
Applied Conjoint Analysis
Advanced Introduction to Pricing Strategy and Analytics
Applied Conjoint Analysis
Applied Conjoint Analysis
Applied Conjoint Analysis
Applied Conjoint Analysis
Analysis for Strategic Marketing