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Richard P. Bagozzi

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Marketing in the 80's
Marketing Management
Routledge Companion to Marketing Research
Principles of marketing management
Sales Management: New Developments from Behavioral and Decision Model Research (Report No 79-107)
Advanced methods of marketing research
The Routledge Companion to Marketing Research
The Routledge Companion to Marketing Research
Advances in Consumer Research Proceedings of the 1982 Conference
Foundations of Consumer Behavior Insights from Cross-Cultural Contexts
Causal Models in Marketing
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Fondamenti di marketing