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American Marketing Association

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Strategic Sales Leadership
Marketing masters
International Marketing and Services Guide 2001 (International Marketing and Services Guide, 2001)
1986 AMA Educators' Proceedings
Marketing 1776-1976 and Beyond : 1976 Educators' Proceedings
International Marketing and Services Guide 2002 (International Marketing and Services Guide, 2002)
Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results
1987 AMA Winter Educators' Conference Marketing Theory
Advertising Research
Industrial Directories (Classic Reprint)
M Guide: the Amaæs Essential Marketing Directory
Moving a Head with Attitude Research
1999 Symposium for the Marketing of Higher Education, November 7-10, 1999, Hilton New Orleans Riverside, New Orleans, Louisiana Tenth Symposium
The Technique of Marketing Research (Classic Reprint)
Emerging International Strategic Frontiers Proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16-18, 1986

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