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Steve Rivkin

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Stand Alone

The Making of a Name: The Inside Story of the Brands We Buy
IdeaWise
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
The Power of Simplicity
Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate Or Die
Differentiate or Die Survival in Our Era of Killer Competition
IdeaWise How to Transform Your Ideas into Tomorrow's Innovations
The New Positioning The Latest on the World's #1 Business Strategy
Differentiate or Die: Survival in Our Era of Killer Competition
Ideawise
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis