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Sandra Vandermerwe

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Breaking Through
The eleventh commandment
The environment of South African business
South African marketing strategy
Customer Capitalism
From Tin Soldiers to Russian Dolls
Competing through services: strategy and implementation : cases and text
The 11th Commandment: Tranforming to 'Our' Customers
From tin soldiers to Russian dolls: creating added value through services
Customer capitalism: the new business model of increasing returns in new market spaces
South African Marketing Strategy Text & Cases
Breaking Through Implementing Customer Focus in Enterprises
From Tin Soldiers to Russian Dolls Creating Added Value Through Services
The Eleventh Commandment Transforming to "Own" Customers
Cases in European Marketing Management

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