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Erdener Kaynak

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Global perspectives in marketing
New Product Development: Successful Innovation in the Marketplace
Business Simulations, Games, and Experiential Learning in International Business Education
International Management Leadership: The Primary Competitive Advantage
Market Evolution in Developing Countries
Euromarketing and the Future
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Global Tourist Behavior
European Perspectives in Marketing
Marketing Issues in Western Europe: Changes and Developments
Privatization and Entrepreneurship
Global Enterprise
Strategic Networks: The Art of Japanese Interfirm Cooperation
Contextual Management: A Global Perspective
International Business Expansion into Less-Developed Countries: The International Finance Corporation and Its Operations

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Erdener Kaynak — Books & Biography | Menrva Books