Gerald Zaltman profile picture

Gerald Zaltman

Is this your author profile? Create an account to claim and customize it!

Marketing research: Fundamentals and dynamics
Marketing Management
Management Principles for Nonprofit Agencies and Organizations
Review of Marketing, 1978
Review of Marketing 1978
Consumer Behaviour: Basic Findings and Management Implications
Assessing Progress on Meeting Msi Priorities (Report No 91-107)
Dare to Think Differently How Open-Mindedness Creates Exceptional Decision-Making
Come pensano i consumatori. Quello che il cliente non dice e la concorrenza non sa
Cómo piensan los consumidores lo que nuestros clientes no pueden decirnos y nuestros competidores no saben
Dans la tête du client
Consumer Behavior Basic Findings and Management Implications
Hearing the Voice of the Market Competitive Advantage Through Creative Use of Market Information
Management Principles for Nonprofit Organizations and Agencies
The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)

See All