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John E. G. Bateson

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Managing Services Marketing: Text and Readings
Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)
Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press Series in Finance)
Essentials of services marketing
Managing Services Marketing Text and Readings
Marketing dei servizi
Marketing dei servizi
Services Marketing
Services Marketing Concepts, Strategies & Cases
Services Marketing Concepts, Strategies and Cases