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K. Douglas Hoffman

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Essentials of Services Marketing
Services marketing
Marketing Principles and Best Practices
Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press Series in Finance)
Essentials of services marketing
Marketing dei servizi
Marketing dei servizi
Marketing Principles and Best Practices
Marketing of Services
Services Marketing
Services Marketing Concepts, Strategies & Cases
Services Marketing Concepts, Strategies and Cases