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Henry Assael

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Stand Alone

Marketing: Principles and Strategy
Printers' Ink
Early development and conceptualization of the field of marketing
Essentials of Consumer Behavior
Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)
Wholesaling in Marketing Organization (A Century of marketing)
Early Development and Conceptualization of the Field of Marketing: An Original Anthology (A Century of marketing)
Consumer Behavior and Marketing Action
Consumer Behavior and Marketing Action
Comportamiento del consumidor
Consumer Behavior
Consumer Behavior and Marketing Action
Consumer Behavior A Strategic Approach(2005 Indian
Consumer Behavior and Marketing Action