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Martin Fishbein

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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Predicting and Changing Behavior: The Reasoned Action Approach
Progress in social psychology
Readings in Attitude Theory and Measurement
Predicting and Changing Behavior
Understanding Attitudes and Predicting Social Behavior
Predicting and Changing Behavior The Reasoned Action Approach
Media Messages and Public Health A Decisions Approach to Content Analysis
Social Marketing Theoretical and Practical Perspectives
Media Messages and Public Health: A Decisions Approach to Content Analysis
Media Messages and Public Health
Media Messages and Public Health A Decisions Approach to Content Analysis
Media Messages and Public Health
Predicting and Changing Behavior The Reasoned Action Approach
Predicting and Changing Behavior The Reasoned Action Approach

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