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Martin Fishbein

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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Predicting and Changing Behavior: The Reasoned Action Approach
Progress in social psychology
Readings in attitude theory and measurement. --
Predicting and changing behavior
Understanding Attitudes and Predicting Social Behavior
Predicting and Changing Behavior The Reasoned Action Approach
Media Messages and Public Health A Decisions Approach to Content Analysis
Social Marketing Theoretical and Practical Perspectives
Media Messages and Public Health: A Decisions Approach to Content Analysis
Media Messages and Public Health
Media Messages and Public Health A Decisions Approach to Content Analysis
Media Messages and Public Health
Predicting and Changing Behavior The Reasoned Action Approach
Predicting and Changing Behavior The Reasoned Action Approach

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