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Fred Wiersema

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
The Discipline of Market Leaders
Innovation Breakthrough Ideas at 3M, DuPont, GE, Pfizer and Rubbermaid
The New Market Leaders: Whos Winning And How In The Battle For Customers
Customer Intimacy
Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success
Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market
L'exigence du choix Trois disciplines de valeur pour dominer ses marchés
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Customer Intimacy Pick Your Partners, Shape Your Culture, Win Together
Customer Service Extraordinary Results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA
Customer Service

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