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Bruce I. Newman

Cross-Cultural Theory of Voter Behavior
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
A Cross-cultural Theory of Voter Behavior
Customer Behavior
Communication of Politics
Political Marketing
The Marketing of the President: Political Marketing as Campaign Strategy
Handbook of Political Marketing
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Social Media, Political Marketing and the 2016 U.S. Election
Social Media, Political Marketing and the 2016 U.S. Election
Political Marketing and the Election of 2020
Political Marketing
Political Marketing: Theoretical and Strategic Foundations
Political Branding More Than Parties, Leaders and Policies

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