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David Bejou

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Internal Relationship Management: Linking Human Resources to Marketing Performance
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Customer lifetime value
Capturing customer equity
Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing)
Customer Lifetime Value
Future of Relationship Marketing
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Customer Relationship Management In Electronic Markets
Profit Maximization Through Customer Relationship Marketing Measurement, Prediction and Implementation
Profit Maximization Through Customer Relationship Marketing Measurement, Prediction and Implementation
The Future of Relationship Marketing
The Future of Relationship Marketing

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