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Lesa Ukman

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Ieg Sr Briefing: Evaluation: How to Help Sponsors Measure Return on Investment
Ieg Sr Briefing: Sponsorship Issues: Recent Center Fold Articles from Ieg Sponsorship Report
IEG's Guide to Sponsorship
IEG's Complete Guide to Sponsorship
2001 Ieg Sponsorship Sourcebook The Comprehensive Guide to Sponsors, Properties, Agencies and Suppliers
Return on Sponsorship How to Measure, Justify, and Maximize Your Return on Sponsorships and Partnerships
IEG Sponsorship Sourcebook
Ieg Sr Briefing: Telecommunications Industry Sponsorship: Strategres by Cellular, Wireless and Digital Providers
Leveraging Sponsorship How to Maximize Return on Investment
IEG's Guide to Sponsorship Everything You Need to Know about Sports, Arts, Event, Entertainment and Cause Marketing
Managing Sponsorship Staffing and Running Successful Sponsorship Departments
Financial Services Sponsorship Deal-making in the Era of Consolidation
Tying to Sales Examples of how Local and National Sponsors Use Sports, Arts, Events, Entertainment and Causes to Spur Sales
Ieg's Complete Guide to Sponsorship
Return on Sponsorship How to Measure, Justify, and Maximize Your Return on Sponsorships and Partnerships