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David Bruce Montgomery

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Applications of management science in marketing.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of consumer interests and spheres of influence of opinion leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Classic Reprint)
Stochastic Models of Buying Behavior
A Probability Diffusion Model of Dynamic Market Behavior
A Multiple-product Sales Force Allocation Model
Pricing Decisions (Classic Reprint)
Distributed Lag Models of Response to a Communications Mix (Classic Reprint)
Computer Applications in Marketing Research A Proposal (Classic Reprint)
A Multiple-Product Sales Force Allocation Model (Classic Reprint)
Computer Applications in Marketing Research A Proposal (Classic Reprint)
Estimating the Dynamic Effects of Marketing Communications Expenditures (Classic Reprint)
Personal Selling Decisions (Classic Reprint)

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