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Timothy Keiningham

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Stand Alone

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Why Loyalty Matters
Customer Lifetime Value
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
The Wallet Allocation Rule: Winning the Battle for Share
The Customer Delight Principle
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits