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Jean-Claude Usunier

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Stand Alone

AIDS and Business
Marketing across cultures
International and cross-cultural management research
Introduction à la recherche en gestion
Commerce entre cultures
International Marketing
Higher Education Business The Global Commodification of Higher Education
La grande triche éthique, corruption et affaires internationales
Intercultural Business Negotiations Deal-Making or Relationship Building
About Commerce
About Commerce Understanding the Interface of Deal-Making and Relationship Building
Religion as brands: new perspectives on the marketization of religion and spirituality
Religions as Brands New Perspectives on the Marketization of Religion and Spirituality
Intercultural Business Negotiations: Deal-Making or Relationship Building
Intercultural Business Negotiations Deal-making Or Relationship Building?

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