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Carlos J. Torelli

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Social Psychology of Globalization
Globalization Unveiled: Navigating the Impact of Firm and Consumer
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions
Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions
Globally-Minded Marketing A Cultural Approach to Building Iconic Brands