Theodore Levitt profile picture

Theodore Levitt

Stand Alone

Production-line Approach To Service
Marketing Myopia
The Globalization Of Markets
Innovation in marketing
Marketing for business growth
The third sector
Ted Levitt on marketing
Marketing myopia
The marketing imagination
Thinking about management
HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)