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John Quelch

Better Marketing at the Point
Customizing Global Marketing
Extend Profits, Not Product Lines
Brands Vs Private Labels
Ethics in Marketing
Ethics in Marketing Selected Material
Ethics in Marketing Chapter 4.6
Ethics in Marketing Chapter 3.1
Cases in Marketing Management and Strategy: An Asia-Pacific Perspective
Marketing Management Text and Cases
Instructors Manual
Advertising and Promotion Management A Manager's Guide to Theory and Practice
Cases in the European Market
Cases in Advertising and Promotion Management