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Alan R. Andreasen

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Stand Alone

Cost-conscious Marketing Research
Backward Market Research
Minorities and marketing
Expanding the audience for the performing arts
Marketing social change: changing behavior to promote health, social development, and the environment
Social marketing in the 21st century
Strategic Marketing for Non-Profit Organizations (7th Edition)
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
Marketing per le organizzazioni non profit
Marketing per le organizzazioni non profit. La grande scelta strategica
Ethics in Social Marketing
Ethics in Social Marketing (Not In A Series)
Cheap But Good Marketing Research
Minorities and Marketing Research Challenges
Strategic Marketing for Nonprofit Organizations

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