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Rita Gunther McGrath

Stand Alone

Discovery-Driven Planning
Marketbusters
The end of competitive advantage
HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)
HBR's 10 Must Reads for Executive Teams
Rita Gunther McGrath — Books & Biography | Menrva Books | MenrvaBooks