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Jack Trout

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Focus: The Future of Your Company Depends on It
Repositioning
Differentiate or die
Pozitsirovanie bitva za umy
Marketing Warfare
Jack Trout on Strategy
The New Positioning: The Latest on the World's #1 Business Strategy
Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Positioning: The Battle for Your Mind, 20th Anniversary Edition
The Power of Simplicity
Positioning: The Battle for Your Mind (1st Edition Revised)
The 22 Immutable Laws of Marketing
Differentiate or Die: Survival in Our Era of Killer Competition
A genie's wisdom: a fable of how a CEO leaned to be a marketing genius

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