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Fotini Mastroianni

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Health & Safety at Workplace. Work Environment, Health Factors
Customer Engagement Value and Social Media
The differences between domestic and international marketing About Anne C. Perry's article "International versus Domestic Marketing. Four Conceptual Perspectives"
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Consumer behaviour in Greece during economic crisis
Analyzing and comparing transactional and relationship marketing
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
Starbucks. Evolution of the Company's Marketing Plan
Consumer perceptions of value in relation to products of Home Depot versus Lowe's
The role of viral advertising in brand equity building
How Safety and Security influence the decision of tourists to visit another destination A Case Study of Greece
Technology and innovation. How does the strategic planning process impact the management of technology and innovation and what consideration is given to the impact of disruptive technologies in particular?
Technology and Innovation. How Does the Strategic Planning Process Impact the Management of Technology and Innovation and what Consideration is Given to the Impact of Disruptive Technologies in Particular?
Unethical Behavior of Auditors
Intellectual Property and EU Law. Has the expansion of intellectual property rights by the EU courts reduced the free movement of goods and services?

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