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E. Jerome McCarthy

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Basic Marketing Learning Aid
Basic Marketing: A Global Managerial Approach
Open Places: Spring 1982 (Number 33)
Readings in basic marketing
Readings and cases in basic marketing
Basic Marketing
Essentials of Marketing: A Global-Managerial Approach
Essentials of Marketing
Basic Marketing: A Global-Managerial Approach
Applications in basic marketing: clippings from the popular business press
Basic Marketing
2005-2006 15th Edition of BASIC MARKETING , A Global Managerial Approach, with the accompanying Learning Aid Book and the Clippings from the Popular Business Press Book.
Le marketing une approche managériale
MKTG 101 Introduction to Marketing
Essentials of Marketing (Irwin Series in Marketing)

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