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E. Jerome McCarthy

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Basic Marketing Learning Aid
Basic Marketing: A Global Managerial Approach
Open Places - Spring 1982 (Number 33)
Readings in basic marketing
Readings and cases in basic marketing
Basic Marketing
Essentials of Marketing: A Global-Managerial Approach
Essentials of Marketing
Basic Marketing: A Global-Managerial Approach
Applications in basic marketing: clippings from the popular business press
Basic Marketing
2005-2006 15th Edition of BASIC MARKETING , A Global Managerial Approach, with the accompanying Learning Aid Book and the Clippings from the Popular Business Press Book.