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Leslie De Chernatony

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Development [sic] a Brand Performance Measure for Financial Services Brands
From Brand Vision to Brand Evaluation The Strategic Process of Growing and Strengthening Brands
Strategic Process of Growing and Strengthening Brands
Creating Powerful Brands in Consumer, Service, and Industrial Markets
Internal Brand Factors Driving Successful Financial Services Brands
A User Guide to the VAX/VMS System
Customer and Brand Manager Perspectives on Brand Relationships A Conceptual Framework
Creating Powerful Brands in Consumer, Service and Industrial Markets