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Rajagopal

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Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Information communication technologies and globalization of retailing applications
Politics after Television
Consumer Behavior Theories
Marketing in peasant economy: history and trends
Product Strategy and Six Sigma Challenges, Convergence and Competence
Competitive Branding Strategies Managing Performance in Emerging Markets
Competitive Branding Strategies Managing Performance in Emerging Markets
Proximity Marketing
Proximity Marketing Converging Community, Consciousness, and Consumption
International Trade Relations of Mexico A Window to the World
Business Governance and Society Analyzing Shifts, Conflicts, and Challenges
Consumer Behavior Theories
Understanding Consumer Behavior and Consumption Experience

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