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Allan J. Kimmel

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Connecting With Consumers: Marketing For New Marketplace Realities
Marketing Communication: New Approaches, Technologies, and Styles
Psychological Foundations of Marketing
Connecting with consumers
Ethics of human subject research
Ethics and values in applied social research
Word of Mouth and Social Media
Word of Mouth and Social Media
Psychological Foundations of Marketing
Psychological Foundations of Marketing The Keys to Consumer Behavior
Psychological Foundations of Marketing
People and Products
Ethical Issues in Behavioral Research Basic and Applied Perspectives
Rumors and Rumor Control
People and Products Consumer Behavior and Product Design

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