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Nigel F. Piercy

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Strategic Customer Management
The Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management
Strategic Customer Management: Strategizing the Sales Organization
Market-Led Strategic Change: Transforming the Process of Going to Market
The Management Implications of New Information Technology
Operations Management
Management Implications Of New Information Technology
Management Information Systems the Technology Challenge
Estratégia de Marketing e Posicionamento Competitivo
The Management Implications of New Information Technology
Management Implications of New Information Technology
Market-Led Strategic Change
Management Information Systems: the Technology Challenge
Principles of Marketing

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