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Jones, John Paul.

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How much is enough?
The Advertising Business
Does it pay to advertise?
Fables, Fashions, and Facts About Advertising
How Advertising Works
International Advertising
When Ads Work
John Paul Jones' Memoir of the American Revolution presented to King Louis XVI of France
Memoirs of Rear-Admiral Paul Jones now first compiled from his original journals and correspondence; including an account of his services under prince Potemkin, prepared for publication by himself
What's in a name?
The Cauldron of War, 1914-1918
The Ultimate Secrets of Advertising
Getting it right the first time: can we eliminate ineffective advertising before it is run?
Advertising Organizations and Publications
International Advertising: Realities and Myths

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