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John Philip Jones

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International Advertising
How Advertising Works
What's in a Name? Advertising and the Concept of Brands
What's in a Name? Advertising and the Concept of Brands
How Much is Enough? Getting the Most from Your Advertising Dollar
Advertising Organizations and Publications A Resource Guide
The Ultimate Secrets of Advertising
How Advertising Works The Role of Research
When Ads Work New Proof that Advertising Triggers Sales
Behind Powerful Brands From Strategy to Campaign
What's in a Name?: Advertising and the Concept of Brands
Advertising at the Crossroads
Keynes's Vision Why the Great Depression Did Not Return
Keynes's Vision Why the Great Depression Did Not Return
Keynes's Vision Why the Great Depression Did Not Return

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