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Trout, Jack

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Stand Alone

Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing Lib/E: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing
Differentiate or Die : Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
Horse Sense: The Key to Success Is Finding a Horse to Ride
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Big Brands, Big Trouble: Lessons Learned the Hard Way
The New Positioning
Differentiate or Die: Survival in Our Era of Killer Competition: Library Edition