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Aaker, David A.

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Advertising management (Prentice-Hall international series in management)
Advertising management
Advertising Management (5th Edition)
Brand Equity & Advertising Advertising's Role in Building Strong Brands : 10th Annual Advertising and Consumer Psychology Conference : Papers
Managing Brand Equity
Building Strong Brands
Consumerism: Search for the Consumer Interest
Consumerism: Search for the Consumer Interest
Srch for Consumr Interst
Consumerism
Strategic Market Management, Evaluation Copy
Marketing Research
Essentials of Marketing Research, 2nd Edition
Marketing Research : Private and Public Sector Decisions
Marketing Research

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